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Article
CMS is Prioritizing Dementia Care—Are ACOs Ready?
ACOs and at-risk providers that embrace GUIDE today will emerge as leaders tomorrow, as CMS accelerates its focus on dementia care. Beyond improving patient outcomes, the right GUIDE partner ensures that ACOs can effectively manage attribution, control medical expenses, and reduce preventable hospitalizations—protecting both their financial performance and their ability to deliver high-quality care.
ACOs should be thinking strategically about how they leverage the benefits of GUIDE on behalf of their dementia patients. While the program promises shared savings through fewer hospitalizations and ED visits, there are risks that a well-prepared partner can help you avoid.
Article
Doing Nothing is Not Free: ACOs and GUIDE
If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.
Article
Society of Actuaries: A GUIDE to CMS's New Dementia Model
Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.
Press Release
Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care
Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.
“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”
Press Release
Ceresti Partners with Commonwealth Primary Care ACO to Transform Dementia Care
Ceresti Health announced today it has partnered with Arizona-based REACH accountable care organization (ACO) Commonwealth Primary Care ACO (Commonwealth) to improve patient care, unburden physicians and reduce avoidable patient costs associated with dementia.
Press Release
Ceresti Health Welcomes Chief Revenue Officer Rhonda Quintana
Innovative tech-enabled dementia care provider Ceresti Health is proud to announce the recruitment of respected healthcare executive Rhonda Quintana as Chief Revenue Officer.
"I am deeply honored to join Ceresti Health, a company whose mission resonates profoundly with my own personal experiences with loved ones living with dementia and the challenges faced by millions of families across the country,” Rhonda said.
Testimonials
A Once-Lone Advocate Finds Needed Support Through Ceresti
Cracker Boynton has been advocating for her husband, Jeremy, since 2013, when the couple first began to notice Jeremy’s cognitive decline. It took five years before she could convince neurologists to perform a PET scan – which confirmed what they already knew: Jeremy has Alzheimer’s disease.
Cracker has been a tireless advocate for her husband through bouts of depression, decline and anxiety. Not until she discovered Ceresti Health did Cracker feel as though she had a real partner in care.
Breezing through months worth of caregiver education in just weeks, Cracker is an avid proponent for what Ceresti can do to improve the knowledge, skills and confidence of people like her who are caring for loved ones with dementia.
Rethinking Dementia Care: Why Caregivers Hold the Key
Ceresti Chief Medical Officer Dr. John Mach celebrates caregivers' crucial role in dementia management. Highlighting how the healthcare system often misses early changes in the condition of someone living with dementia, Dr. Mach underscores caregivers' role in preventing small medical issues from advancing into dangerous and costly hospitalizations. In this article, Dr. Mach emphasizes how the CMS GUIDE Model now supports caregivers, recognizing their importance in improving outcomes and reducing costs. Ceresti's technology-enabled service, which includes tablets and coaches, empowers caregivers to detect subtle changes, resulting in significant reductions in medical costs and hospitalizations. Read more of his take about how family caregivers are vital for transforming dementia care.
Answering the Call: Ceresti Showed Up for One Caregiver When She Needed Help Most
Caregiver Catherine Talkington found essential support through Ceresti Health after years of struggling alone with her husband's dementia. Ceresti's care coaches and personalized education provided her with the tools and validation she needed – all she had to do was pick up the phone.