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Article
CMS is Prioritizing Dementia Care—Are ACOs Ready?
ACOs and at-risk providers that embrace GUIDE today will emerge as leaders tomorrow, as CMS accelerates its focus on dementia care. Beyond improving patient outcomes, the right GUIDE partner ensures that ACOs can effectively manage attribution, control medical expenses, and reduce preventable hospitalizations—protecting both their financial performance and their ability to deliver high-quality care.
ACOs should be thinking strategically about how they leverage the benefits of GUIDE on behalf of their dementia patients. While the program promises shared savings through fewer hospitalizations and ED visits, there are risks that a well-prepared partner can help you avoid.
Article
Doing Nothing is Not Free: ACOs and GUIDE
If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.
Article
Society of Actuaries: A GUIDE to CMS's New Dementia Model
Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.
Press Release
Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care
Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.
“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”
Press Release
Ceresti Partners with Commonwealth Primary Care ACO to Transform Dementia Care
Ceresti Health announced today it has partnered with Arizona-based REACH accountable care organization (ACO) Commonwealth Primary Care ACO (Commonwealth) to improve patient care, unburden physicians and reduce avoidable patient costs associated with dementia.
Press Release
Ceresti Health Welcomes Chief Revenue Officer Rhonda Quintana
Innovative tech-enabled dementia care provider Ceresti Health is proud to announce the recruitment of respected healthcare executive Rhonda Quintana as Chief Revenue Officer.
"I am deeply honored to join Ceresti Health, a company whose mission resonates profoundly with my own personal experiences with loved ones living with dementia and the challenges faced by millions of families across the country,” Rhonda said.
Article
How to Lower the Cost of Your Top Cost Drivers
Dementia represents a large, unmanaged, high-cost subpopulation in Medicare risk contracts—and a unique opportunity for value-based organizations to improve outcomes and reduce costs. For health plans and providers in value-based care arrangements, outsourcing dementia care management is a rare win-win: it drives better care, lowers total cost of care, and fills a major gap in current CCM programs.
Press Release
Ceresti Partners with ASAAR Medical to Drive Scalable Change in Dementia Care
Ceresti Health (Ceresti), a CMS GUIDE participant and leader in tech-enabled dementia care, has partnered with Florida-based REACH ACO ASAAR Medical (ASAAR) to transform the delivery of dementia care and drive scalable impact across accountable care organization (ACO) performance by activating family caregivers as essential members of the care team.
“ASAAR is committed to delivering smarter care models that empower physicians and families alike,” said Anjan Patel, CEO of ASAAR Medical. “Ceresti’s solution and its alignment with the GUIDE model perfectly support our vision - a dementia care approach that is proactive, tech-enabled and tailored to how care actually happens: at home, with caregivers.”
Testimonials
Retired Truckdriver Finds Support on Her Dementia Caregiver Journey
Gladys and Dean took off for a four-week, 6,000-mile trip from Idaho to deliver an invaluable family Bible to Dean’s brother, John, in Buffalo. The retired truck drivers are no strangers to the road, but trips like these have gotten more challenging since Dean’s diagnosis of Alzheimer’s in 2019. Gladys said her community and the education and support she continuously receives from her team at Ceresti Health has been helping the couple through the unexpected twists and turns that come with dementia care.