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Maintaining Medicare Supplement Growth & Profitability: Leveraging CMMI Models

The next era of Medicare Supplement profitability will not be driven by pricing sophistication alone. It will be driven by strategic alignment with federally funded care transformation models.

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The Rate Shock is Real. Dementia Care is the Margin Lever Plans Can No Longer Ignore.

The “good old days” of easy Medicare Advantage top-line growth are officially over. With a nearly flat 0.09% revenue increase proposed for 2027, all major insurers, UnitedHealth Group Humana, and CVS Aetna (to name a few) saw their stocks plummet 15 - 20%, last Tuesday, signaling that Wall Street understands what plan executives now face: a future where margins must be earned through medical cost management.

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Press Release

Interim HealthCare Partners with Ceresti Health to Expand Dementia Care Nationwide 

Interim HealthCare is partnering with Ceresti to expand specialized support for people living with dementia and their family caregivers. Designed to meet families where they are, this partnership recognizes that dementia care often happens outside of a hospital setting. And the partnership leverages the CMS GUIDE (Guiding an Improved Dementia Experience) Model, which calls for increased education and support for family caregivers. Ceresti Health is a nationwide GUIDE Participant.

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Press Releases

Press Release

Kootenai Accountable Care Partners with Ceresti Health on Dementia Care

On the heels of an announcement by CMS that millions of people now have access to dementia caregiver education, training and support, Kootenai Accountable Care (KAC) and Ceresti Health are partnering to improve patient care, support physicians, and reduce avoidable hospitalizations associated with dementia. The Coeur d’Alene, Idaho, accountable care organization learned about Ceresti through its patients, who came to doctors' appointments gushing about Ceresti's tech-enabled dementia-care program.

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Article

Why Speed Matters in Dementia Care Partnerships

When caregivers ask for help, timing matters. Dementia doesn’t pause, and delayed support increases stress, uncertainty and avoidable crises. Home care agencies, Accountable Care Organizations (ACOs) and other GUIDE participants need scalable, agile models that reach families quickly, regardless of geography or volume. Immediate guidance and coaching build caregiver confidence, improve outcomes and reduce strain on care teams. Because in dementia care, timeliness matters.

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Articles

GUIDE Is Here.

CMS’s GUIDE Model makes dementia a Medicare priority, forcing ACO leaders to manage accountability and impacts from external care models they don’t control— waiting is not neutral.

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Press Release

Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care

Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.

“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement  program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”

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Press Releases

Article

Society of Actuaries: A GUIDE to CMS's New Dementia Model

Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.

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Article

Doing Nothing is Not Free: ACOs and GUIDE

If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.

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