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Article
Doing Nothing is Not Free: ACOs and GUIDE
If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.
Article
Society of Actuaries: A GUIDE to CMS's New Dementia Model
Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.
Press Release
Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care
Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.
“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”
Press Release
Ceresti Partners with Commonwealth Primary Care ACO to Transform Dementia Care
Ceresti Health announced today it has partnered with Arizona-based REACH accountable care organization (ACO) Commonwealth Primary Care ACO (Commonwealth) to improve patient care, unburden physicians and reduce avoidable patient costs associated with dementia.
Press Release
Ceresti Health Welcomes Chief Revenue Officer Rhonda Quintana
Innovative tech-enabled dementia care provider Ceresti Health is proud to announce the recruitment of respected healthcare executive Rhonda Quintana as Chief Revenue Officer.
"I am deeply honored to join Ceresti Health, a company whose mission resonates profoundly with my own personal experiences with loved ones living with dementia and the challenges faced by millions of families across the country,” Rhonda said.
Webinar
FLAACOS Webinar: What's Hidden In Your Claims Data Could Save You Thousands
Hear how caregiver activation can reduce hospitalizations by more than 50% and lower medical costs by over 30%. Plus, discover how the CMS GUIDE model offers significant shared savings at no risk to ACOs— with no out-of-pocket fees!
Press Release
Interim HealthCare Partners with Ceresti Health to Expand Dementia Care Nationwide
Interim HealthCare is partnering with Ceresti to expand specialized support for people living with dementia and their family caregivers. Designed to meet families where they are, this partnership recognizes that dementia care often happens outside of a hospital setting. And the partnership leverages the CMS GUIDE (Guiding an Improved Dementia Experience) Model, which calls for increased education and support for family caregivers. Ceresti Health is a nationwide GUIDE Participant.
Article
The Rate Shock is Real. Dementia Care is the Margin Lever Plans Can No Longer Ignore.
The “good old days” of easy Medicare Advantage top-line growth are officially over. With a nearly flat 0.09% revenue increase proposed for 2027, all major insurers, UnitedHealth Group Humana, and CVS Aetna (to name a few) saw their stocks plummet 15 - 20%, last Tuesday, signaling that Wall Street understands what plan executives now face: a future where margins must be earned through medical cost management.
Article
Maintaining Medicare Supplement Growth & Profitability: Leveraging CMMI Models
The next era of Medicare Supplement profitability will not be driven by pricing sophistication alone. It will be driven by strategic alignment with federally funded care transformation models.