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Article
Leveraging the Annual Wellness Visit to Detect Dementia in Your Patient Population
By John Mach, MD.
Many value-based practices emphasize the Medicare Annual Wellness Visit (AWV) to their patients. The AWV is a great opportunity to improve screening for dementia but it needs to include a specific, standardized screen. This article discusses why screening is so important and how leveraging technology can improve screening during the AWV.
Article
The Value of the Caregiver – Redefining Metrics in Dementia Care
Traditional metrics in dementia care have focused primarily on patient outcomes and clinical efficiencies. But many dementia patients are unable to self-manage their care, rendering traditional outcome measurements inaccurate. As the role of the unpaid/informal family caregiver, typically a spouse or adult child, becomes increasingly recognized as essential, it’s time to redefine our measurement systems. This article explores the importance of developing caregiver-centric metrics that accurately reflect the full spectrum of care.
Article
CMS is Prioritizing Dementia Care—Are ACOs Ready?
ACOs and at-risk providers that embrace GUIDE today will emerge as leaders tomorrow, as CMS accelerates its focus on dementia care. Beyond improving patient outcomes, the right GUIDE partner ensures that ACOs can effectively manage attribution, control medical expenses, and reduce preventable hospitalizations—protecting both their financial performance and their ability to deliver high-quality care.
ACOs should be thinking strategically about how they leverage the benefits of GUIDE on behalf of their dementia patients. While the program promises shared savings through fewer hospitalizations and ED visits, there are risks that a well-prepared partner can help you avoid.
Article
Doing Nothing is Not Free: ACOs and GUIDE
If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.
Article
Society of Actuaries: A GUIDE to CMS's New Dementia Model
Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.
Press Release
Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care
Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.
“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”
Press Release
Interim HealthCare Partners with Ceresti Health to Expand Dementia Care Nationwide
Interim HealthCare is partnering with Ceresti to expand specialized support for people living with dementia and their family caregivers. Designed to meet families where they are, this partnership recognizes that dementia care often happens outside of a hospital setting. And the partnership leverages the CMS GUIDE (Guiding an Improved Dementia Experience) Model, which calls for increased education and support for family caregivers. Ceresti Health is a nationwide GUIDE Participant.
Article
The Rate Shock is Real. Dementia Care is the Margin Lever Plans Can No Longer Ignore.
The “good old days” of easy Medicare Advantage top-line growth are officially over. With a nearly flat 0.09% revenue increase proposed for 2027, all major insurers, UnitedHealth Group Humana, and CVS Aetna (to name a few) saw their stocks plummet 15 - 20%, last Tuesday, signaling that Wall Street understands what plan executives now face: a future where margins must be earned through medical cost management.
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Maintaining Medicare Supplement Growth & Profitability: Leveraging CMMI Models
The next era of Medicare Supplement profitability will not be driven by pricing sophistication alone. It will be driven by strategic alignment with federally funded care transformation models.