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Press Release

Ceresti Partners with Neura Health to Deliver Timely Dementia Assessments Under CMS GUIDE Model

Dementia care solutions leader Ceresti Health today announced a strategic partnership with Neura Health, a nationwide virtual neurology services provider. This collaboration will expand the service areas for  Ceresti’s remotely delivered dementia care program under the CMS Guiding an Improved Dementia Experience (GUIDE) Model and will provide faster, more efficient services to people with dementia and their family caregivers. 

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The Indispensable Partnership: Physicians and Unpaid Family Caregivers in Dementia Care

In its unflinching report “America’s Unseen Workforce: The State of Family Caregiving,” Columbia University Mailman School of Public Health sheds a stark light on the state of caregiving for people with dementia. Physicians are in a unique position to chart a new course for their patients -- and the loved ones who care for them.

Ceresti can help. To help your dementia patients and  their family caregivers access the benefits of the GUIDE model, refer them to Ceresti Health: guide.ceresti.com

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Article

Why Dementia Is So Hard for Primary Care—and What Value-Based Leaders Can Do About It

In value-based care, we ask primary care providers to be quarterbacks—responsible for clinical outcomes, cost containment and patient experience. But when it comes to dementia, an important condition that by its nature can be a challenge to diagnose and difficult to manage, we’ve handed them the ball without a playbook.

This article explores the challenges primary care organizations face in managing dementia patients—and some of the solutions available for improving outcomes, lowering costs and reducing risk.

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Article

Leveraging the Annual Wellness Visit to Detect Dementia in Your Patient Population

By John Mach, MD.

Many value-based practices emphasize the Medicare Annual Wellness Visit (AWV) to their patients. The AWV is a great opportunity to improve screening for dementia but it needs to include a specific, standardized screen. This article discusses why screening is so important and how leveraging technology can improve screening during the AWV.

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The Value of the Caregiver – Redefining Metrics in Dementia Care

Traditional metrics in dementia care have focused primarily on patient outcomes and clinical efficiencies. But many dementia patients are unable to self-manage their care, rendering traditional outcome measurements inaccurate. As the role of the unpaid/informal family caregiver, typically a spouse or adult child,  becomes increasingly recognized as essential, it’s time to redefine our measurement systems. This article explores the importance of developing caregiver-centric metrics that accurately reflect the full spectrum of care.

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CMS is Prioritizing Dementia Care—Are ACOs Ready?

ACOs and at-risk providers that embrace GUIDE today will emerge as leaders tomorrow, as CMS accelerates its focus on dementia care. Beyond improving patient outcomes, the right GUIDE partner ensures that ACOs can effectively manage attribution, control medical expenses, and reduce preventable hospitalizations—protecting both their financial performance and their ability to deliver high-quality care. 

ACOs should be thinking strategically about how they leverage the benefits of GUIDE on behalf of their dementia patients. While the program promises shared savings through fewer hospitalizations and ED visits, there are risks that a well-prepared partner can help you avoid.

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Press Release

Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care

Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.

“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement  program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”

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Article

Society of Actuaries: A GUIDE to CMS's New Dementia Model

Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.

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Doing Nothing is Not Free: ACOs and GUIDE

If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.

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