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Article
Leveraging the Annual Wellness Visit to Detect Dementia in Your Patient Population
By John Mach, MD.
Many value-based practices emphasize the Medicare Annual Wellness Visit (AWV) to their patients. The AWV is a great opportunity to improve screening for dementia but it needs to include a specific, standardized screen. This article discusses why screening is so important and how leveraging technology can improve screening during the AWV.
Article
The Value of the Caregiver – Redefining Metrics in Dementia Care
Traditional metrics in dementia care have focused primarily on patient outcomes and clinical efficiencies. But many dementia patients are unable to self-manage their care, rendering traditional outcome measurements inaccurate. As the role of the unpaid/informal family caregiver, typically a spouse or adult child, becomes increasingly recognized as essential, it’s time to redefine our measurement systems. This article explores the importance of developing caregiver-centric metrics that accurately reflect the full spectrum of care.
Article
CMS is Prioritizing Dementia Care—Are ACOs Ready?
ACOs and at-risk providers that embrace GUIDE today will emerge as leaders tomorrow, as CMS accelerates its focus on dementia care. Beyond improving patient outcomes, the right GUIDE partner ensures that ACOs can effectively manage attribution, control medical expenses, and reduce preventable hospitalizations—protecting both their financial performance and their ability to deliver high-quality care.
ACOs should be thinking strategically about how they leverage the benefits of GUIDE on behalf of their dementia patients. While the program promises shared savings through fewer hospitalizations and ED visits, there are risks that a well-prepared partner can help you avoid.
Article
Doing Nothing is Not Free: ACOs and GUIDE
If you lead an accountable care organization (ACO), you’ve likely heard of CMS’s GUIDE (Guiding an Improved Dementia Experience) model. It’s an eight-year initiative designed to improve dementia care by integrating family caregivers into the care team. It is also a battle cry for better care. Ignore it at your own peril.
Article
Society of Actuaries: A GUIDE to CMS's New Dementia Model
Ceresti CEO Dirk Soenksen offers his insights into how the GUIDE model will affect dementia care in the U.S. for the Society of Actuaries publication, Long Term Care News.
Press Release
Ceresti and Zinnia TV Announce Exciting Partnership for Dementia Care
Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.
“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”
Press Release
PacificSource and Ceresti Health Demonstrate Significant Cost Savings in Medicare Advantage Members Living with Dementia
New claims-based results from PacificSource and Ceresti Health show that Ceresti's dementia management program, delivered through Ceresti's participation in the CMS GUIDE Model, achieved a 42% reduction in medical costs and statistically significant savings of $523 per member per month for Medicare Advantage members living with dementia. The findings demonstrate that activating family caregivers as an extension of the care team can meaningfully reduce avoidable hospitalizations and ER visits in a Medicare Advantage environment under growing cost pressure.
Press Release
Griswold and Ceresti Health Partner to Expand Dementia Caregiver Support Nationwide
Griswold is partnering with Ceresti Health to expand dementia caregiver support for families across the country. Through the partnership, Ceresti's GUIDE-aligned dementia care program will connect eligible families with Griswold's nationwide network of caregivers for in-home respite and support services. Together, the organizations aim to reduce caregiver strain, improve care coordination, and help people living with dementia remain safer at home. Ceresti Health is a nationwide GUIDE Participant.
Article
Why Dementia Is Value-Based Care’s Most Addressable Opportunity
Dementia raises total cost of care by complicating every other condition. A caregiver-centered dementia strategy for Medicare Advantage, Medicare Supplement, and ACO leaders.
Every risk-bearing organization in America is already paying for dementia. Most just have not built a strategy to manage the risk around it yet.