We Empower and Support Family Caregivers to Achieve the Triple Aim for Seniors Who Struggle with Self-Managing their Health.

Our modular digital health solutions allow payers and providers to realize the benefits of integrating family caregivers into the care team.

The Challenge

Avoidable Hospitalizations Harm Members and Increase Their Healthcare Costs

Seniors who struggle with self-managing their health—for example, due to cognitive impairment and/or dementia—incur 2-3 times more emergency department visits and hospitalizations than those who are able to self-manage. Members who experience an avoidable hospitalization suffer cognitive and functional declines that frequently contribute to a cycle of more acute events and further declines.

Avoidable hospitalizations harm members, increase their healthcare costs and increase the burden on their family caregivers.

The Inability to Self-Manage is a Barrier to Member Engagement

Payers and providers lack approaches for effectively engaging members who struggle with self-management in traditional care management programs. They also lack the ability to effectively integrate family caregivers into the member’s care team.

Impact of Family Caregivers

Family Caregivers Can Impact Conditions That Affect 30% of Your Members

An estimated 30% of members in a typical Medicare Advantage population have at least one condition that makes them unable to effectively self-manage their health. Members reliant on a family caregiver incur more than 65% of hospitalizations. Many of these hospitalizations are potentially avoidable by more knowledgeable and confident family caregivers.

More Knowledgeable and Confident Family Caregivers Can Achieve the Triple Aim for Multi-Chronic Members

Our Digital Health Solutions Empower Family Caregivers

Our innovative approach combines technology, content, remote coaching and predictive analytics to empower family caregivers to become more active and effective in managing an aging loved one’s care.

We have configured our approach into two complementary digital health programs that address the unique needs of Medicare Advantage payers and providers:

The DCPM is available as a technology platform to care management teams that wish to manage their most expensive and difficult-to-engage members, or alternatively, as an independent Ceresti-managed service. Contact us today.

Our Programs are Delivered via Technology & Coaching

Our digital health programs are delivered via our comprehensive, scalable and secure technology and coaching platform. Family caregivers enrolled in our structured programs access their personalized daily plans and risk assessments via a Ceresti tablet that we send to the caregiver’s home. We also offer a Caregiver portal to support family caregivers who wish to self-direct their caregiving journey. Families can download Ceresti Connect, an App to access education, upload photos to the Ceresti tablet and message the family caregiver. Ceresti coaches utilize the Coach portal to access their dashboard and to empower and support caregivers and members.

Leadership Team

Ceresti Health is a team of experienced and passionate professionals focused on improving cost and quality outcomes for patients with multiple chronic conditions, starting with those who also have Alzheimer’s Disease or other dementias. We have developed a scalable technology-enabled family caregiver empowerment program that leverages family caregivers to optimize and supplement payer/provider care management teams in managing one of the most expensive, rapidly growing and difficult to manage populations.

Dirk Soenksen

Co-Founder and Chief Executive Officer
Dirk Soenksen

Co-Founder and Chief Executive Officer

Dirk Soenksen is a strategic results-oriented healthcare executive with over 25 years experience. Prior to Ceresti, Mr. Soenksen founded venture-backed Aperio and served in the positions of President/CEO/Chairman until its acquisition by Danaher/Leica Biosystems in 2012. He built a winning team that established Aperio as the recognized global leader in digital pathology, with a staff of 200, a rich portfolio of patents, healthy and growing revenue, multiple FDA clearances, and an installed base of more than 1,000 systems in 35 countries. He earned his AB degree in Chemistry from Bowdoin College, MSEE from the University of Pennsylvania, and his MBA from Pepperdine University.

Mark Wrenn

Co-Founder and Chief Technology Officer
Mark Wrenn

Co-Founder and Chief Technology Officer

Mark Wrenn has over 30 years experience developing reliable and scalable software architectures. Before co-founding Ceresti, Mr. Wrenn was Sr. Director of Product and Business Development at Aperio where he led the development of a global, HIPAA compliant, cloud-based second opinion network for pathology. He also served as Director of Professional Services where he delivered value-added software and services, including interfaces to third-party IT systems, for a pathology PACS. He earned his BSEng in Computer Science from the University of Connecticut.

Rob Lonardo

Chief Growth Officer
Rob Lonardo

Chief Growth Officer

Rob Lonardo has more than 35 years of experience in managed care with an emphasis on Medicare Advantage, Dual Eligibles and SPD (Seniors and Persons with Disabilities) populations.  Rob’s career has included leadership roles at  FHP Healthcare, Blue Shield of California and running a large IPA serving the Inland Empire and San Diego markets.  Rob led CareMore Medical Enterprises for nearly 6 years, initially working for its physician owners, and subsequently running Growth and Business Development after Anthem’s acquisition of CareMore.  Most recently, he worked at Alignment Healthcare in Orange, CA serving in multiple leadership roles.

Rob has a true passion for changing the way care is delivered, particularly to seniors.  He has been a leader in improved coordination of care, better use of technology, using data to help health plans ‘find’ the patients that need them most, and assuring that every member with any disease or condition gets the care they need when and where it should be delivered.

Gordon Norman, MD

Chief Medical Officer
Gordon Norman, MD

Chief Medical Officer

Dr. Norman has 30 years of experience in population health, value-based care, and provider transformation.  His career has focused on supporting provider & health systems, ACOs, and health plans as they pivot to the value-based care era where cost efficiency, quality outcomes, and experience of care are balanced to formulate the overall value of health care delivery.

Most recently, Dr. Norman led the Health System Consulting practice at Willis Towers Watson where he worked directly with health systems transitioning to value-based care.  Previously, he served as Chief Medical Officer for xG Health Solutions, where he adapted and disseminated the value-based care know-how and tools developed by Geisinger Health System for other delivery systems transforming from fee-for-volume to fee-for-value care models.  Before that, he held a series of executive leadership roles in multiple sectors of the healthcare ecosystem, with a consistent focus on population health management and value improvement.

Aligning Better Patient Care with Finding a Cure

While we are squarely focused on improving patient care and reducing healthcare costs, our broader mission is to change the conversation around dementia. We believe there is a compelling opportunity to align Ceresti’s solutions with national initiatives aimed at finding a cure for Alzheimer’s Disease. For example, our Value-Based Care Solution can potentially reduce U.S. healthcare costs by hundreds of billions of dollars over the course of a decade. Redirecting these savings to finding a cure could result in a more than 10-fold increase over current funding levels.

We also believe that our solutions could be deployed with new or existing treatment agents to enable new treatments for Alzheimer’s Disease, a disease area that has seen no new drug approvals since 2003.

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