We Are Experts in Virtual Care for Seniors with Cognitive Impairment

Our Telehealth Programs Increase Caregiver Self-Efficacy and Reduce Potentially Preventable Member Hospitalizations

“Being a caregiver can be both rewarding and overwhelming.  Supporting caregivers with personalized education, coaching and resources is particularly important during the COVID-19 pandemic, when social distancing requires caregivers to be more self-sufficient in caring for a high-risk family member.”


Bill Graham

Senior vice president of Medicare at Harvard Pilgrim Health Care

Managing Cognitive Impairment Requires a Caregiver-Centric Approach

20% of Medicare Advantage Members have cognitive impairment (e.g., dementia, stroke, Parkinson’s, etc.) and incur more than 50% of total hospitalizations, approximately 60% of total 30-day readmissions and 65% of total potentially preventable hospitalizations. A condition like dementia, on its own, drives 25-30% of total hospitalizations. 

The prevalence of cognitive impairment in a Duals population is approximately 40%, with a commensurate increase in utilization.

The Dementia Cost Multiplier Illustrated via Utilizations and Costs

Members with cognitive impairment struggle with self-management and are difficult-to-engage because they are not able to participate in traditional health programs. They likely rely on a family caregiver (e.g., spouses, adult children or other family members) to help manage their overall health, including their associated chronic conditions and social determinants of health.

Our Approach

Increase Caregiver Self-Efficacy

Teach + Empower + Support

Our telehealth programs teach, empower and support family caregivers to be more proactive and effective in managing the care of a loved one (Member) with cognitive impairment.


Reduce Potentially Preventable Member Hospitalizations

Early Detection and Prevention

We train and support family caregivers to detect the signs and symptoms of emerging health issues in the Member, and engage them in remote assessments (informed by predictive analytics) to monitor the Member’s health. 

Ceresti coaches manage or refer actionable alerts to prevent an emergency department visit or a hospitalization.

Personalized, Scalable and Effective

Our HIPAA-compliant telehealth caregiver support program can be deployed and configured as a supplemental benefit or as a care management program, starting with dementia.

  • Supplemental Benefit. Directly supports Members with dementia and raises awareness of cognitive health issues via education for all Members.

  • Care Management Program.  Cost reduction program for high-risk Members with dementia.

Accessible From Anywhere, By Anyone

Our digital health programs can be accessed on any mobile device via the Ceresti Caregiver app, or from a web browser via the Ceresti Caregiver Portal. For caregivers who are not comfortable using modern technology solutions we send a dedicated, senior-friendly, cell-enabled Ceresti tablet (no wifi required) to the caregiver’s home.


Authorized family members can download the Ceresti Connect app to access education, upload photos to the primary caregiver’s mobile device, or message the primary caregiver. Ceresti coaches utilize our internally-developed Family Management software to support and empower multiple caregiver/Member dyads and their family members.

Consistently High Engagement and Satisfaction

We personalize every program to maximize caregiver engagement, which allows us to empower and support family caregivers to the fullest extent possible. Our programs have achieved the following outcomes over more than 1,000 months of individual engagement by hundreds of caregiver/Member dyads in multiple regions and across both Medicare Advantage and Duals populations.

Average engagement time per week

Engagement time represents the total time a caregiver spends accessing educational content, completing assessments, messaging their coach or talking on the phone with their coach. 

Average number of risk assessments completed per week

Risk assessments are completed by caregivers to provide actionable insights about their quality of life and the Member’s health status.

Average Net Promoter Score (NPS)

Contact us for a detailed summary of all of our outcomes.

Leadership Team

Ceresti Health is a team of experienced and passionate professionals focused on improving cost and quality outcomes for individuals with cognitive impairment, starting with those who have Alzheimer’s Disease or other dementias. We have developed scalable technology-enabled digital health Programs that leverage family caregivers to optimize and supplement payer/provider care management teams in managing one of the most expensive, rapidly growing and difficult to manage populations.

Dirk Soenksen

Co-Founder and Chief Executive Officer
Dirk Soenksen

Co-Founder and Chief Executive Officer

Dirk Soenksen is a strategic results-oriented healthcare executive with over 25 years experience. Prior to Ceresti, Mr. Soenksen founded venture-backed Aperio and served in the positions of President/CEO/Chairman until its acquisition by Danaher/Leica Biosystems in 2012. He built a winning team that established Aperio as the recognized global leader in digital pathology, with a staff of 200, a rich portfolio of patents, healthy and growing revenue, multiple FDA clearances, and an installed base of more than 1,000 systems in 35 countries. He earned his AB degree in Chemistry from Bowdoin College, MSEE from the University of Pennsylvania, and his MBA from Pepperdine University.

Mark Wrenn

Co-Founder and Chief Technology Officer
Mark Wrenn

Co-Founder and Chief Technology Officer

Mark Wrenn has over 30 years experience developing reliable and scalable software architectures. Before co-founding Ceresti, Mr. Wrenn was Sr. Director of Product and Business Development at Aperio where he led the development of a global, HIPAA compliant, cloud-based second opinion network for pathology. He also served as Director of Professional Services where he delivered value-added software and services, including interfaces to third-party IT systems, for a pathology PACS. He earned his BSEng in Computer Science from the University of Connecticut.

Rob Lonardo

Chief Growth Officer
Rob Lonardo

Chief Growth Officer

Rob Lonardo has more than 35 years of experience in managed care with an emphasis on Medicare Advantage, Dual Eligibles and SPD (Seniors and Persons with Disabilities) populations.  Rob’s career has included leadership roles at  FHP Healthcare, Blue Shield of California and running a large IPA serving the Inland Empire and San Diego markets.  Rob led CareMore Medical Enterprises for nearly 6 years, initially working for its physician owners, and subsequently running Growth and Business Development after Anthem’s acquisition of CareMore.  Most recently, he worked at Alignment Healthcare in Orange, CA serving in multiple leadership roles.

Rob has a true passion for changing the way care is delivered, particularly to seniors.  He has been a leader in improved coordination of care, better use of technology, using data to help health plans ‘find’ the patients that need them most, and assuring that every member with any disease or condition gets the care they need when and where it should be delivered.

Gordon Norman, MD

Chief Medical Officer
Gordon Norman, MD

Chief Medical Officer

Dr. Norman has 30 years of experience in population health, value-based care, and provider transformation.  His career has focused on supporting provider & health systems, ACOs, and health plans as they pivot to the value-based care era where cost efficiency, quality outcomes, and experience of care are balanced to formulate the overall value of health care delivery.

Most recently, Dr. Norman led the Health System Consulting practice at Willis Towers Watson where he worked directly with health systems transitioning to value-based care.  Previously, he served as Chief Medical Officer for xG Health Solutions, where he adapted and disseminated the value-based care know-how and tools developed by Geisinger Health System for other delivery systems transforming from fee-for-volume to fee-for-value care models.  Before that, he held a series of executive leadership roles in multiple sectors of the healthcare ecosystem, with a consistent focus on population health management and value improvement.

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