We Are Experts in Virtual Care for Seniors with Caregiver-Supported Conditions

Our Digital Caregiver Support Platform Increases Caregiver Self-Efficacy and Reduces Member Utilization and Cost

“Being a caregiver can be both rewarding and overwhelming.  Supporting caregivers with personalized education, coaching and resources is particularly important during the COVID-19 pandemic, when social distancing requires caregivers to be more self-sufficient in caring for a high-risk family member.”


Bill Graham

Senior vice president of Medicare at Harvard Pilgrim Health Care

Certain Conditions, Like Alzheimer’s/Dementia, Require High Levels of Caregiver Support

Traditional approaches are not effective for Members with caregiver-supported conditions because:  

    • Caregiver-supported conditions lack effective medications and treatments 
    • Members are unable to self-manage their health
    • Health inequity: Members are unable to independently access care, programs and benefits 

Caregiver-Supported Conditions Drive Healthcare Costs

Caregiver-supported conditions drive utilization and healthcare costs.  For example, 8.5% of Medicare Advantage Members have Alzheimer’s/Dementia and incur 27% of hospitalizations, 37% of readmissions and 21% of medical costs.

Caregiver Supported Conditions

15% of Medicare Advantage Members have a least one of these three conditions that collectively incur (source: Milliman white paper)

  • 43% of hospitalizations
  • 53% of readmissions
  • 34% of medical costs

Collectively, these and other caregiver-support conditions (e.g., ESRD, being frail and elderly) impact 25% of Members and drive more than 50% of total medical costs. 

Family Caregivers are Important Drivers of Health

Family caregiver (e.g., spouses, adult children) are among the most important drivers of health outcomes—social determinants of health—for Members with caregiver-support conditions

Family Caregivers Impact Member Care

  • Manage Member’s healthcare (e.g., give medications, provide transportation, manage care transitions, etc.)
  • Support psychosocial needs of Member and families
  • Make long-term care decisions (e.g., palliative care vs curative care, long-term care in a facility)

Many Family Caregivers are Stressed and Inexperienced

Family caregivers (e.g., spouses, adult children) are often stressed from the burden of managing the care of a loved one, in addition to other family responsibilities.

Family caregivers are also not trained in their role as caregivers and thus often lack the knowledge, skills and confidence required to provide the best possible care for a love one living with dementia or another caregiver-support condition.

Ceresti Increases Caregiver Self-Efficacy

Ceresti’s digital caregiver empowerment platform increases the knowledge, skills and confidence of family caregivers, e.g., spouses or adult children.

Our ability to increase the self-efficacy of family caregivers is the ”mechanism of action” for all of the outcomes we achieve.

“Mechanism of Action”

We increase the knowledge, skills and confidence of family caregivers in providing care for a loved one living with dementia

Leadership Team

Ceresti Health is a team of experienced and passionate professionals focused on improving cost and quality outcomes for individuals with cognitive impairment, starting with those who have Alzheimer’s Disease or other dementias. We have developed scalable technology-enabled digital health Programs that leverage family caregivers to optimize and supplement payer/provider care management teams in managing one of the most expensive, rapidly growing and difficult to manage populations.

Dirk Soenksen

Co-Founder and Chief Executive Officer
Dirk Soenksen

Co-Founder and Chief Executive Officer

Dirk Soenksen is a strategic results-oriented healthcare executive with over 25 years experience. Prior to Ceresti, Mr. Soenksen founded venture-backed Aperio and served in the positions of President/CEO/Chairman until its acquisition by Danaher/Leica Biosystems in 2012. He built a winning team that established Aperio as the recognized global leader in digital pathology, with a staff of 200, a rich portfolio of patents, healthy and growing revenue, multiple FDA clearances, and an installed base of more than 1,000 systems in 35 countries. He earned his AB degree in Chemistry from Bowdoin College, MSEE from the University of Pennsylvania, and his MBA from Pepperdine University.

Mark Wrenn

Co-Founder and Chief Technology Officer
Mark Wrenn

Co-Founder and Chief Technology Officer

Mark Wrenn has over 30 years experience developing reliable and scalable software architectures. Before co-founding Ceresti, Mr. Wrenn was Sr. Director of Product and Business Development at Aperio where he led the development of a global, HIPAA compliant, cloud-based second opinion network for pathology. He also served as Director of Professional Services where he delivered value-added software and services, including interfaces to third-party IT systems, for a pathology PACS. He earned his BSEng in Computer Science from the University of Connecticut.

Rob Lonardo

Chief Growth Officer
Rob Lonardo

Chief Growth Officer

Rob Lonardo has more than 35 years of experience in managed care with an emphasis on Medicare Advantage, Dual Eligibles and SPD (Seniors and Persons with Disabilities) populations.  Rob’s career has included leadership roles at  FHP Healthcare, Blue Shield of California and running a large IPA serving the Inland Empire and San Diego markets.  Rob led CareMore Medical Enterprises for nearly 6 years, initially working for its physician owners, and subsequently running Growth and Business Development after Anthem’s acquisition of CareMore.  Most recently, he worked at Alignment Healthcare in Orange, CA serving in multiple leadership roles.

Rob has a true passion for changing the way care is delivered, particularly to seniors.  He has been a leader in improved coordination of care, better use of technology, using data to help health plans ‘find’ the patients that need them most, and assuring that every member with any disease or condition gets the care they need when and where it should be delivered.

Gordon Norman, MD

Chief Medical Officer
Gordon Norman, MD

Chief Medical Officer

Dr. Norman has 30 years of experience in population health, value-based care, and provider transformation.  His career has focused on supporting provider & health systems, ACOs, and health plans as they pivot to the value-based care era where cost efficiency, quality outcomes, and experience of care are balanced to formulate the overall value of health care delivery.

Most recently, Dr. Norman led the Health System Consulting practice at Willis Towers Watson where he worked directly with health systems transitioning to value-based care.  Previously, he served as Chief Medical Officer for xG Health Solutions, where he adapted and disseminated the value-based care know-how and tools developed by Geisinger Health System for other delivery systems transforming from fee-for-volume to fee-for-value care models.  Before that, he held a series of executive leadership roles in multiple sectors of the healthcare ecosystem, with a consistent focus on population health management and value improvement.

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